alexis gayraud

Born to Move

Paramedical cabinet

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Born to Move is the child of an osteopath/physiotherapist and a midwife with the collaboration of several other medical professions, located in Brussels.

The collaboration with Born to Move started with the branding of their "newborn", the creation of their logo, visual identity and web site (spoiler alert: new web site coming soon). As a start-up and a space hosting entirely different professions, this project was a bit special comparing to the standard cabinets, which are either teams of the same profession or big medical centres. Therefore, the approach to its presentation had to be rather simple and to the point.

Branding, Identity, UX / UI design